What is the most chosen option by customers when making a purchase in an e-commerce ? Credit card!
It's almost instinctive to pick up your credit card when making an online purchase, because apparently it's much safer! Making the payment by debit, for stores that offer this option, causes some discomfort for the customer. Yeah, if something doesn't go as planned, the money has already left the account.
Therefore, purchases on credit have not yet been paid and, if the customer wishes, they can only request a reversal.
However, the tendency for this scenario to change is very Belgium WhatsApp Number List great! A new security protocol for transactions has been adhered to by payment companies. In this way, debit payment has great potential to be used more over time.
According to an estimate by the Brazilian Association of Credit Card and Services Companies, Abecs, this alternative has the capacity to generate at least BRL 160 billion in purchases per year, 50 times the figure for 2019.
Furthermore, if the estimate of BRL 160 billion in transactions really comes true, payments made via debit will still be a long way from payments made via credit. According to Edson Ortega, Vice President of Risk at Visa do Brasil (reporting in the newspaper O Estadão de S. Paulo), that in 2019 credit transactions handled BRL 323.5 billion in online purchases.
Completing his statement, the Vice President of Risk at Visa do Brasil, reported that the debit function could replace payments made via boleto , which often take time to be approved.
Is there a risk of fraud in payments made by debit in E-commerce?
In the same report to the newspaper O Estadão de S. Paulo, Ortega declared that, today, purchases made over the Internet have an approval rate between 60% and 80% . Facing a 98% conversion in purchases made in person.
However, the risk of fraud in e-commerce is low, reaching a maximum of 1%, against 0.03% in face-to-face.