local business's reputation for authenticity. Being authentic and trustworthy is one of the most important assets of local business. An image that may have a few flaws but shows your true local identity is better than a perfect image that everyone knows isn't real. 8. Don't Forget Images in Non-Google Listings Whether it's local listings in broad directories such as YellowPages.com and Yelp or specific vertical listings such as Avvo or OpenTable, all offer accounts that allow you to manage your online profile and include images. Do not “avoid” yourself of these sites which can drive significant traffic to your local business.
Examples of self-grayed profile pictures on YP.com, OpenTable, Avvo, and Yelp Examples of self-grayed profile pictures on YP.com, OpenTable, Avvo, and Yelp Final Thoughts In conclusion, images are essential for conveying information about your business and for fax number list forming your online reputation and identity when consumers search for local products and services. Yet, it's surprising how many businesses fail to manage and monitor the images associated with their store or service. Images can be one of the most effective ways
to set yourself apart from the competition. Just be sure to create a positive impression, not a negative one. Keep these tips in mind and you should dramatically improve how potential customers see you. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here. SHARE, THANK YOU! 5 Ways Ads Are Killing Your Site (and SEO) 5 Ways Ads Are Killing Your Site (and SEO) We often don't consider the impact our website ads might have on