Broaden the scope and depth of content When creating content, ask yourself what consumers might be looking for before they need your product. For example, if you sell stainless steel cookware, a common question might be, "Are Teflon cookware bad for your health?" Here, the consumer may be researching out of sheer curiosity – or potentially researching to buy. Either way, creating a blog post on this topic not only educates the consumer, but also increases the likelihood that they will keep your brand in mind when making a purchase.
While creating educational/persuasive content can easily align with your brand, it's also important to create content focused on semi-related topics, which helps jewelry retouching service broaden the reach of your keyword relevance. To begin the ideation process (keeping costs in mind), it's helpful to study your competitors' blogs in depth to get an idea of what topics they cover. It's also worth delving into their backlink profile and seeing if they've captured the interest of high authority sites and
posts (you can even reach out to some of these sites if you see a good opportunity). If you're looking for a more comprehensive solution, there are a host of paid platforms that can help you identify gaps in your own content; however, this can be prohibitively expensive. While posting content on expected topics will help you grow your keyword set, the best way to spread your network is to cover loosely or indirectly related topics. Consider the e-commerce example above.